Graphic, Editorial and Web Standards
Editorial Standards
The University of Texas Health Science Center at Houston is a unique academic center dedicated to excellence in education, research, and clinical service. The institution is the most comprehensive health science center in the Southwestern United States, comprised of six schools – dedicated to medicine, nursing, dentistry, public health, biomedical science and health informatics – a psychiatric center and an institute of molecular medicine.
As the university seeks to be nationally recognized for excellence in all mission areas, each member of the university community – faculty, staff and students – must commit themselves to protecting the integrity of the institutional name and image.
The University Name
The University of Texas Health Science Center at Houston (cap “T” in “The” and no hyphens, commas or other punctuation)
NOT:
The University of Texas Houston Health Science Center
NOT:
UT-Houston
Second References
Preferred are:
The UT Health Science Center at Houston
The UT Health
Science Center
….the health science center
….the university
….the institution
Avoid acronyms unless absolutely necessary for long, detailed documents such as grant proposals or legal contracts. Acronyms are fine if necessary to head a narrow column of data on a chart or if necessary for a publication headline. Use: UTHSC or UTHSC-H.
The Schools' Names
The University of Texas Dental Branch at Houston
Second References
Audience knows us:
Dental Branch
Audience is generic, such as press releases or general public: the dental
branch
The University of Texas Medical School at Houston
Second References
Audience knows us: Medical School
Audience is generic, such as press releases or general public: the medical school
The University of Texas School of Nursing at Houston
Second References
Audience knows us: School of Nursing
Audience is generic, such as press releases or general public: the nursing school
The University of Texas School of Public Health at
Houston
Second References
Audience knows us: School of Public Health
Audience is generic, such as press releases or general public: the public health
school
The University of Texas Graduate School of Biomedical Sciences at Houston
Second References
Audience knows us: Graduate School of Biomedical Science
Audience is generic, such as press releases or general publict: the graduate
school
The University of Texas School of Health Information Sciences at Houston
Second References
Audience knows us: School of Health Information Sciences
Audience is generic, such as press releases or general public: the health information
sciences school
Other Units
The University of Texas Harris County Psychiatric Center
Second References
Audience knows us: UT Harris County Psychiatric Center
Audience is generic, such as press releases or general public: the psychiatric
center
The Brown Foundation Institute of Molecular Medicine
for the Prevention of Human Diseases
Second References
Audience knows us: Institute of Molecular Medicine
Audience is generic, such as press releases or general public: the institute
of molecular medicine
UT Physicians
Joint Attribution
As a general rule, the university prohibits the presentation of its name and logo displayed with that of another organization or with any representation of departmental or other logos in any media: letterheads, business cards, signs, webpages, and so forth. (Note: The joint presentation of the name of the university and any other UT System institution is permitted.)
In special cases, the university permits the presentation of its name and logo to be displayed along with equal prominence with that of another institution of equal stature. No independent logos or images are allowed to represent schools, departments or entities of the institution.
Individual units within the university may enter into an agreement with other affiliated institutions. In those cases where a school has a formal agreement on joint representations, that agreement may supersede terms of this policy. The dean or vice president of each operating unit, in consultation with the Office of Institutional Advancement is responsible for developing and executing joint policies relating to attribution and/or graphic images; the President will approve all such agreements. Consult the appropriate dean's office or vice president's office for information or questions related to joint agreements.
Collaborative and/or Cooperative Projects
In published materials, digitally recorded or presented materials and statements and/or interviews on collaborative or cooperative projects, the individual cited or quoted should identify him or herself by his or her university position first and second by his or her affiliated hospital or other affiliate position or role, regardless of what organization disseminates the information.
This policy element applies to all types of collaborative or cooperative projects regardless of their nature: basic or clinical research; education (of practitioners, health professions students, patients, etc.); community service; or patient care (including notable patients undergoing treatment.)
Date modified: 08/18/2008
